Reducing buyer decision-making uncertainty in organizational purchasing: Can supplier trust, commitment, and dependence help?

Article Abstract:

A conceptual model is developed on whether the organizational buyer's decision-making uncertainty (DMU) could be reduced by the buyer's perception of supplier trust, supplier commitment, and supplier dependence. The results suggest that even though buyer's perception of the supplier's dependence does not significantly increase buyer's trust, it does have a direct effect on DMU.

United States, Decision-making, Decision making

---

Consumer willingness to claim a price-matching refund: A look into the process

Article Abstract:

Consumer retail perceptions and behavior are significantly influenced by price-matching guarantees. Research was conducted to obtain insights into the process by which consumer willingness to obtain a refund is determined and the managerial implications of the finding are discussed.

Science & research, Market Targeting & Approach, Research, Analysis, Marketing research, Market strategy, Consumer research

---

Retail environment, self-congruity, and retail patronage: an integrative model and a research agenda

Article Abstract:

Research is presented concerning the modeling of self-congruity, retail patronage and retail environment to study the relationship between all these factors. The measurement of self-congruity is discussed.

Retail industry, Retail trade, Consumer preferences

Similar abstracts:

• Abstracts: Environmental uncertainty, organizational integration, and new product development effectiveness: a test of contingency theory
• Abstracts: Brand familiarity and confidence as determinants of purchase intention: an empirical test in a multiple brand context

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.