Selection for growth: Coca Cola ENT. (CCE-27.97)

Article Abstract:

Coca Cola Enterprises (CCE) is the worldEs largest bottler of soft drink products and it's new products, packaging innovations and overseas sales building will ensure its maintenance of satisfactory rate of earnings growth to 2007-2009. Despite aggressive rivalry from Pepsi and private-label cola marketers CCE is the most recognized brand name and debt-leveraged financial structure is working to company's advantage.

United States, Sales, profits & dividends, Management dynamics, Bottled and canned soft drinks, Company sales and earnings, Company earnings/profit, Company business management, Coca-Cola Enterprises Inc., CCE

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An Aussie gives Coke a long overdue shake-up

Article Abstract:

New Coca-Cola Co Chief Executive Douglas Daft has announced a wide-reaching reorganization programme including the loss of 6,000 jobs and the decentralization of management. He appears to have recognized that global expansion in the 1980s and 1990s was too rapid and too extensive.

Coca-Cola Co. (Atlanta, Georgia), KO

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Coke isn't it

Article Abstract:

Coca-Cola, the soft drink company, needs to developed a global advertising strategy, along with effective leadership.

Beverage industry

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