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Business, general

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Self-service technologies: what do customers expect?

Article Abstract:

Self-service technologies, such as electronic retailers and automated voice response systems, are expected to provide the service that customers demand.

Author: Bitner, Mary Jo
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Management, Evaluation, Electronic commerce, E-commerce, Customer service, Self-service, Self service

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Employees as customers?

Article Abstract:

Human resources management can utilize the customer relations model. This model focuses on the equities of brand, value and retention.

Author: Cardy, Robert L.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Employee Relations, Methods, Human resource management, Labor relations, Employee retention

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Connecting customer loyalty to financial results

Article Abstract:

A extensive quality control program can ensure that a company will have loyal customers and be profitable.

Author: Fredericks, Joan O., Hurd, Ronald R., Salter, James M., II
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Financial Management, Economic aspects, Customer loyalty

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Subjects list: United States, Customer relations
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