Trade fairs as services: a look at visitors' objectives in Spain

Article Abstract:

Research was conducted to examine the objectives of organizations such as small and medium-sized companies that visited trade fairs in Spain. A sample of 158 representative companies in the Alicante province in southeast Spain was used for the empirical study. Results indicate that the most important objectives for joining trade fairs are the information gathering about the market and new products as well as contacting future suppliers.

Small Business, Amusement and recreation, not elsewhere classified, Expositions & Fairs, Trade shows

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The effect of strategic complexity on marketing strategy and organizational performance

Article Abstract:

Research was conducted into the role of organizational cognition and marketing strategy. It was concluded that strategic complexity is an organizational capability and is conducive to successful strategy making and superior firm performance.

Market Targeting & Approach, Methods, Analysis, Market strategy, Business performance management

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Practitioners of risky sports: a quantitative examination

Article Abstract:

Issues relating to the consumption of risky sports are examined in detail. A model is developed and tested using 72 practitioners of these sports.

Amateur Sports, Leisure industry, Sports

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