Serenity, liquor - but little recovery - in 2002

Article Abstract:

Ad spending for 2001 has been down and projections are that it may not pick up again until six months into 2002, so says New York media economist Jack Myers. Myers sees only a few bright spots as budget cuts for advertising spending continue. Those include advertising spending for the 2002 Winter Olympics, local 2002 political campaigns and entertainment products such as video games, movies, DVDs and VHS releases. Advertisers will continue to stress patriotism and serenity as themes for their ads and will spend less ad money on TV advertising.

Forecasts and trends

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Bargain prices lure some to increase ads

Article Abstract:

With the global economy in recession, most major advertisers have cut back on ad spending, according to a report by Taylor Nelson Sofres ad-tracking subsidiary CMR. A few, though, have taken advantage of the lower ad rates and have boosted spending with the outlook toward a bigger share of the market. These large companies include AT&T Wireless, Home Depot, Pharmacia, Lowe's and Campbell Soup.

Reports, Contracts, Advertising, Corporations

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