Icon is no longer Lipton's cup of tea

Article Abstract:

Thomas J. Lipton will no longer be the image representing Univever's Lipton tea unit. J. Walter Thompson is creating a $100 million campaign to update Lipton's image in a wildly competitive beverage market where 182.5 gallons are consumed in the U.S. alone each year. Lipton's new icon will be a Brit named Tom, a goofy, slightly hip guy reminiscent of Mr. Bean. Lipton is focusing on a bottled tea concentrate with the promotion, "Just Add Water!"

All Other Miscellaneous Crop Farming, Field crops, except cash grains, not elsewhere classified, Tea, Marketing, Tea industry, J. Walter Thompson (San Jose, California), J. Walter Thompson, Logos (Graphic design), Logos (Graphics), Thomas J. Lipton Co., Tea (Plant), Lipton, Thomas J.

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Father-daughter ad breaks Latino mold

Article Abstract:

The new television ad that will start in September will be daring for the Spanish-speaking market, a father and daughter out shopping for milk instead of the mother. Anita Santiago Advertising Inc. created the ads for the California Milk Processor Board, the people who run "Got Milk?" ads in English. The new ads will run on the Univision and Telemundo networks.

Fluid Milk & Cream, Fluid Milk Manufacturing, Television, Fluid milk, Demographics, Demographic aspects, Dairy industry, Dairy products industry, Univision Communications Inc., UVN, Hispanic Americans, Telemundo Communications Group Inc., California Milk Processor Board, Anita Santiago Advertising Inc.

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Starbucks hits a humorous note in pitching iced coffee to Brits

Article Abstract:

The British subsidiary of U.S.-based Starbucks has just introduced an advertising campaign for its iced Frappuccino drink. The drink was launched over the summer through an ad pitch based on 'Billy,' a fictional employee who came up with the idea for the drink and was ridiculed for his stupidity by his co-workers. The ads, which appear in newspapers, magazines and on billboards in the United Kingdom, mark an attempt by Starbucks to establish its brand identity in Britain. The campaign was created by the London office of the Minneapolis agency Fallon McElligott.

United Kingdom, Roasted coffee, Processed Coffee, Coffee and Tea Manufacturing, Out-of-Home Advertising, Coffee industry, Coffee (Beverage), Starbucks Corp., SBUX, Fallon McElligott London

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