Signs of strain between agencies and their customers persist for a second year
Article Abstract:
For the second consecutive year, advertisers and ad agencies have expressed strains between them, according to the 1999 Salz Survey of Advertiser-Agency Relations. A number of top corporate executives seemed skeptical of the effectiveness of advertising in helping to grow their businesses. They also found advertising to be less of a factor in their sales growth. The survey, which has been conducted for the last 14 years, indicates a results-oriented method for lessening tensions between agencies and their clients: the practice of performance-based compensation. The survey was conducted by Thurm Marketing and Consulting Inc. for Nancy L. Salz Consulting.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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A fledgling agency is aiming to show that big thinking can come in a small package
Article Abstract:
Frank DeVito and Betty Fitterman, partners in DeVito Fitterman Advertising in New York, met in the 1960s over a Johnson & Johnson ad while at Young & Rubicon. Now J&J is one of the new agency's clients. Companies very often do follow the talent. Another client, Franklin Electronic Publishers Inc., hired the new agency to create a campaign for its organizers. The campaign has hardly begun and the company's phone is ringing with praise about the new ads. DeVito and Fitterman are looking for a soft drink client and an airline to add to their roster. Billings are already estimated at $35 million.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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A British agency comes to New York seeking a car, an airline and fast-moving consumer goods
Article Abstract:
Bartle Bogle Hegarty USA has moved into temporary quarters in Manhattan while they get ready to better serve clients from the east coast of the US. Clients include blue chips like Coca-Cola, Lego Group, Levi Strauss Assoc., and Time Warner. Started in London in 1982, the creative shop opened an office in Singapore in 1996. Leo Burnett bought a 49 percent interest in the firm in December 1997. Ty Montague has been hired as creative director of the US office.
Comment:
Agency chose New York City for first US office
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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