Small is so much more satisfying

Article Abstract:

It is common in the advertising world for executives of large companies to leave and form their own small companies which if they grow well, a larger company is likely to buy it and so the cycle starts again. Melbourne agency Spinach hopes to break the mould by keeping a tight control on costs in a smaller agency and focusing on creativity rather than growth, as big organizations get unwieldy.

Advertising agencies, Agencies, Cost Control Techniques, Analysis, Cost control, Cost reduction

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Expensive playthings

Article Abstract:

The designs and functions of the latest electronics devices are what count, not the price tag, for those who have enough money. When the price is irrelevant, the range of electronic gadgets on offer is truly mind-boggling.

Household audio and video equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Evaluation

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Out of the blandlands

Article Abstract:

HCF is the fourths largest health insurer nationally in Australia. It had covered about 700,000 people in 2003. Customer feels that all health insurers are same but special features make a difference in HCF.

Medical Service and Health Insurance, Health insurance industry

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