Soap and diaper makes pitch to masses of web women

Article Abstract:

Consumer marketing giants are targeting the growing number of women customers who log onto the Internet. Unilever will spend a minimum of $50 million up to 2001 for the promotion of its brands on America Online and a series of sites run by Microsoft. Procter & Gamble, Unilever's rival, has doubled the number of brands that it is promoting on the Internet. In the second-quarter of 1998, the company spent $3 million on electronic advertising. It is the first time that consumer product makers are selling to customers on such a huge scale.

Comment:

Consumer marketing giants targeting the growing number of women customers who log onto the Internet

Soap and Other Detergent Manufacturing, Advertising Activity, Detergents, Article

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Advertisers turn to touting themselves

Article Abstract:

At the annual meeting of the American Association of Advertising Agencies, sessions will focus on ways agencies can convince businesses to advertise during a market slowdown. Another group that represents agencies, advertisers and media outlets, the American Advertising Federation, has print and television ads scheduled to promote the cause as well. An international focus will also be part of the sessions for those who are interested in improving their share in the U.S. market.

Global Marketing, Agency Self Promotion, AGRICULTURAL PRODUCTION--CROPS, Agriculture, Forestry, Fishing, Agriculture, Forestry, Fishing and Hunting, Agricultural industry, Marketing, Advertising agencies, American Association of Advertising Agencies, American Advertising Federation

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Some retailers are cutting ad spending

Article Abstract:

Retailers are typically the biggest advertising spenders in the last four months of the year, on radio, TV and in print. Kmart says it will target its efforts at ethnic groups this year. Nordstrom will do no TV ads but wants to pay its salespeople more instead. Sears hasn't changed its dollar spending, but will change other approaches. J.C. Penney is putting more effort into marketing its online store.

Retail Stores, Radio, Retail industry, Retail trade, Advertising

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