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Business, general

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Staying within the flock

Article Abstract:

An analysis is done on the effect of corporate culture on the marketing of the company's products and business success. Successful companies pay attention to systems, policies and procedures and value for employees and their needs.

Author: Locander, William B.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Corporate culture, Business success

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Six Sigma cup: establishing ground rules for successful Six Sigma deployment

Article Abstract:

Employee training, employee selection and organizational communication, which are necessary for business enterprises to achieve the Six Sigma quality aspects, are discussed.

Author: Shanmugam, Vijay
Publisher: Taylor & Francis Ltd.
Publication Name: Total Quality Management & Business Excellence
Subject: Business, general
ISSN: 1478-3363
Year: 2007
Product quality, Management-Communications, Venture Analysis, Human resource management, Quality management, Business enterprises, Company personnel management, Organizational communication, Six Sigma (Quality control)

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Trading places

Article Abstract:

The flaws in traditional sales personnel training methods are discussed and new training techniques for modern global markets are presented.

Author: Locander, William B., Luechanuer, David L.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Strategy & planning, Marketing, Planning, Training, Company business planning, Sales personnel, Salespeople, Global strategy (Marketing)

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Subjects list: United States, Analysis, Methods, Forecasts and trends, Market trend/market analysis, Employee training
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