Studio's Oscar mission is to save 'Saving Private Ryan'

Article Abstract:

What's known as the 'recency effect' probably works and that is why Miramax times its release of motion pictures carefully, usually in the 4th quarter of a calendar year with broad national release when the Academy of Motion Picture Arts and Sciences gets the full effect just before members vote. DreamWorks decided to re-release 'Saving Private Ryan' to get the film back into everyone's consciousness now that it is up against 'Shakespeare in Love' and 'Life is Beautiful' for Best Picture.

Comment:

Studio hopes re-release works to its advantage in the vote

Campaign Effectiveness, Motion picture & video production, Motion Picture Production, Motion Picture and Video Production, Awards, Movie production, Academy Awards (Motion pictures), Dreamworks SKG

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MovieFone, with AOL pact set, sees Internet as ticket to future

Article Abstract:

For $388 million in stock AOL will acquire MovieFone and make it possible for the phone service to become an Online ticketing service. Now when people call 777-FILM, they will hear the AOL name each and every time, as in "welcome to AOL's MovieFone," about 150 million times per year. Last year's revenue for MovieFone was $27 million; the company has yet to have a profitable year. To be part of the AOL's vast network should help MovieFone become more competitive with Ticketmaster.

Comment:

Company to acquire MovieFone Inc. in stock deal worth $388 million

New Electronic Marketing, Advertising, not elsewhere classified, Other Services Related to Advertising, Out-of-Home Advertising, Movie Theater Advertising Svcs, Mergers, acquisitions and divestments, America Online Inc., AOL, In-theater advertising, MovieFone Inc., MOFN

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'Town & Country' publicity proves an awkward act

Article Abstract:

The trouble-ridden production history of the movie 'Town & Country' has led New Line Cinema to market the film in ways so as to shield it from reenforcement of the already negative buzz surrounding it.

Motion picture and tape distribution, Motion Picture Distribution, Motion Picture and Video Distribution, Analysis, Movie distribution, Town and Country (Motion picture), New Line Cinema Corp., NLN

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