A single-minded marketplace
Article Abstract:
The rising number of unmarried households in the U.S. and the challenges they pose to marketing professionals are examined.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Forecasts, trends, outlooks, Marketing, Consumer Behavior, Single People, Methods, Forecasts and trends, Influence, Market trend/market analysis, Growth, Company growth, Consumer behaviour
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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'E-volution' to revolution
Article Abstract:
The use of e-commerce and latest communication tools by marketing managers to offer e-services to customers is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Marketing procedures, Communications, Broadcasting and Telecommunications, Telephone Communication, Usage, Innovations, Telecommunications services industry, Telecommunications industry, Communications industry, Electronic commerce, E-commerce, Marketing executives, Customer relations
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Subjects list: United States
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