Cycle time in packaged software firms

Article Abstract:

A survey conducted among software manufacturers revealed that majority are unaware of the value of cycle time reduction. Most of the software developers surveyed, instead, relied on rapid development that focuses on 'crunch' periods of product development. Moreover, they place strong emphasis on small, cohesive development teams that handle most of the product development tasks. They also make limited use of process models and risk analysis techniques in product development. Other key implications taken from the survey are presented.

Packaged Software, Research, Production management, Computer software industry, Software industry, Product development

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Bringing high technology to market: successful strategies employed in the worldwide software industry

Article Abstract:

Methods adopted by software development companies around the world for marketing high-end technological products are described.

Computer Software, Software Publishers, Strategy & planning, Marketing procedures, Product introduction, New Products/Services, Marketing, England, Methods, Planning, Software, Company marketing practices, Company business planning, Software quality, Third-party software developers, Third party software developer, Software development companies

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