Tektronix's Push to Get Back on the Fast-Growth Track

Article Abstract:

The increasing competition in the digital test equipment, called computer-aided engineering (CAE) work stations, market casts a shadow over the anticipated success of Tektronix Inc.'s late market entries. The CAE market is expected to reach nearly two billion dollars by 1988. Tektronix's tradition of entering emerging markets late is discussed. Its efforts to develop CAE software are described. Tektronix's CAE products are well received by its users. Reasons why several employees, involved in CAE development, have left Tektronix are discussed. A photograph of Tektronix vice president J. Reed is included.

Software, Product introduction, Engineering, Computer aided design, Tektronix Inc., Outlook, Company Profile, Competition, Computer-Aided Design, Market, Market Entry

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Back to basics for e-marketing

Article Abstract:

Few business-to-consumer businesses are successful, mainly because they have failed to follow the basic rules of marketing. The characteristics of online marketing are discussed.

Online services, Internet services

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E-tailers rely on Santa

Article Abstract:

Online retailers, many established specifically to sell via the Internet, are readying themselves for the run-up to Christmas.

Australia, Information services, Christmas business

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