Ten commandments of selling forecasts to forecast users

Article Abstract:

Business realities dictate that forecasters sell their forecasts after they have been prepared and improved. To do this efficiently, forecasters should follow ten rules. They are: know the forecast users, encourage users to participate in the forecasting process, familiarize the users with the forecasts, develop reports about the forecasts, present forecasts professionally, keep in mind that they are just predictions, do presentations with the boss, use forcassts in varied ways, appreciate the insights of managers, and exercise patience.

Marketing Management, Marketing, Forecasting

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Explosion in the forecasting function in corporate America

Article Abstract:

Surveys show that forecasting function grew rapidly during the last ten years since 1989. A 1998 survey conducted by the Institute of Business Forecasting reveals that since 1989, 77% of the respondent firms hired one or more full time forecasting persons. Meanwhile, 62% of the respondents hired full time forecasting persons only during the last five years since 1994. The newsletter Job Opportunities in Forecasting and Planning reveals that jobs related to forecasting function rose to 76% from 29 in 1998 to 51 in the summer of 1999.

Statistics

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Monthly corporate forecast meeting

Article Abstract:

Giant corporations hold monthly corporate forecast meetings to enable all the functional heads to participate, to obtain current relevant information from and build a consensus among the different functional heads. Monthly corporate forecast meetings involve presenting forecasts, reviewing forecasts and building consensus. Professional forecasters present the forecasts. A good forecaster knows how to prepare the forecasts and present them.

Business Communications Mgmt, Conferences, meetings and seminars, Meetings, Business communications services, Business presentations

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