Abstracts - faqs.org

Abstracts

Business, general

Search abstracts:
Abstracts » Business, general

The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance

Article Abstract:

Research on proactive and responsive market orientation indicates that new product program performance is improved when one of the two orientations is high and the other is low. More complex interactions and effects are delineated and discussed.

Author: Atuahene-Gima, Kwaku, Olson, Eric M., Slater, Stanley F.
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2005
New products, Product introduction, New technique

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Successful Development and Commercialization of Technological Innovation: Insights Based on Strategy Type

Article Abstract:

Market strategy is used to analyze disruptive innovations in the selection of a target customer group and in market orientation.

Author: Slater, Stanley F., Mohr, Jakki J.
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2006
United States, Science & research, Market Targeting & Approach, Research, Target marketing, Market strategy, Disruptive technology

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Dolls and sense

Article Abstract:

Marketing strategies adopted by the American Girl, a subsidiary of Mattle Inc., to promote their toys are discussed.

Author: Olson, Eric M., Slater, Stanley F., Olson, Christine S. H.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Marketing procedures, Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Marketing, Toy industry, Company marketing practices, Mattel Inc., Subsidiaries, divisions and units

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Methods, Management, Influence, Comparative analysis, Company business management, Market positioning, United States
Similar abstracts:
  • Abstracts: The Value Line view u economic and stock market commentary. part 7
  • Abstracts: The Value Line view-economic and stock market commentary. The Value Line view - economic and stock market commentary
  • Abstracts: Conflict Management for Effective Top Management Teams and Innovation in China. An Empirical Test of Cognitive Style and Strategic Decision Outcomes
  • Abstracts: Unpacking Commitment: Multiple Loyalties and Employee Behaviour. In Search of Theory Development in Grounded Investigations: Doctors' Experiences of Managing as an Example of Fitted and Prospective Theorizing
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.