The Internet: seling points

Article Abstract:

Electronic commerce is changing. The World Wide Web has dramatically effected commerce; currently major manufacturing companies such as 3Com purchase about 50 percent of their materials through the Web. With the success of Web sites like Amazon.com, many companies are following suit with their own Web retail sites. Sites provide valuable information for customers who don't want to complete the purchasing process online, but would like to research price and availability. While most areas of industry are advancing quickly in this area, some, such as health care, are progressing more slowly.

COMMUNICATION, Communications, Broadcasting and Telecommunications, Internet, Telecommunications industry, Internet/Web technology application, Technology application, Electronic commerce, E-commerce

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Healtheon asks investors to bet in IPO it can manage medical data on Internet

Article Abstract:

Healtheon Corp. has filed plans to go public. The company is asking investors to bet on its ambitious bid to manage medical information on the Internet. "There can be no assurance that the company will ever achieve significant revenue or profitability," Healtheon declared in its prospectus. Healtheon is growing briskly though revenue for the first half of 1998 was only $20.7 million. Total company losses to date amount to $73 million. Healtheon expects to incur substantial operating losses at least through 1999.

Comment:

Healtheon filed plans to go public

Computer Software, Software Publishers, Company Planning/Goals, Securities issued, listed, Software, Healtheon Corp., Article

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Internet advertising, just like its medium,is pushing boundaries

Article Abstract:

Online advertising is becoming key to the success of businesses, and advertising space will become more and more valuable. In 1997 more than 80 percent of advertising space on the Web went unsold. The future of advertising online is not completely clear. As consumers begin to use the Internet advertisements and consumer practices are tracked, the practice will become more common and space will be in more demand.

Marketing, Forecasts and trends, Industry trend, Nethercutt, Tony

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