The arches shine again

Article Abstract:

The problems arising in the marketing industry has forced big companies to take cheaper way out. Some instances of giants companies like McDonald's and Kellogg Australia are presented.

Restaurants & Food Service, Food Services and Drinking Places, Service industry machinery, not elsewhere classified, Grain Mill Products, Restaurant industry, Advertising campaigns, Cereal products industry, McDonald's Australia, Kellogg (Australia) Proprietary Ltd.

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The lip of luxury

Article Abstract:

Organizations in Europe and US are promoting no-frills chic items at lesser prices. The effect of this trend on Australian market is examined.

United States, Europe, Marketing, Luxuries

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Name your stadium

Article Abstract:

The opinions of marketers on sponsorship deal between Publishing & Broadcasting Ltd. and Acer Computer Australia are presented.

Electronic computers, Alliances, partnerships, Licensing/Sales Agreements, Periodicals, Computer industry, Microcomputer industry, Beliefs, opinions and attitudes, Periodical publishing, Cooperative agreement for product marketing, Marketing executives, Publishing and Broadcasting Ltd., Marketing agreements, Acer Computer Australia

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