The art of standards wars

Article Abstract:

Competition in the information age often takes the form of a standards war: a battle for market dominance between incompatible technologies. A company's success or failure can easily hinge on its ability to wage such a standards war. Standards wars are especially bitter in markets with strong network effects, where consumers place great value on compatibility and interconnection with each other. These markets tend to exhibit positive feedback and "tip" to a single winner. Based on a study of dozens of standards wars going back over 100 years, this article offers a "battle guide" for waging a standards war. After classifying standards wars and identifying seven key assets that firms can use to successfully establish a new technology, the authors recommend three tactics in standards battles: building alliances, exploiting first-mover advantages, and managing consumer expectations. (Reprinted by permission of the publisher.)

Standards, Case studies, Competition (Economics), Technology, Standards, Engineering, Engineering standards

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An innovative approach to make ISO 9000 standards more effective

Article Abstract:

The development of quality control systems has undergone many changed and evolutions. Consequently the role of quality systems using statistics is vital for a complete analysis of the systems and variations within it. An analysis for understanding quality systems and testing standards is examined.

Analysis, Quality control

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