Animal-rights ad, toned down, still hits a wall at the networks

Article Abstract:

People for the Ethical Treatment of Animals (PETA) couldn't get any of the networks to run its ad promoting veggies in November before Thanksgiving. Networks claim it is policy to not run paid ads that are based on a controversial topic; they say those are better served in the news where both sides of the controversy can be covered. PETA says the networks didn't want to offend their meat advertisers or people who eat turkey. The customer depicted in the PETA ad put fruits and veggies into his cart to upbeat music; when he walked past all the dead bird carcasses, the music turned funereal.

Animal Slaughtering and Processing, Television, Meat Products, Vegetables, Vegetable and Melon Farming, Social Cause Advocacy, Vegetables and melons, Turkeys and turkey eggs, Turkeys, Turkey Production, Abstract, People for the Ethical Treatment of Animals, Animal rights

---

Cracking the gay market code; how marketers plant subtle symbols in ads

Article Abstract:

A number of mainstream companies are using coded messages to target gay consumers in their print and television ads. The encrypted messages allow companies to reach out to the gay market in public places or in mainstream publications without risking the backlash from certain groups since many times the symbolism is undetected by heterosexuals. At the same time, the use of ambiguous sexual imagery and language reveals that some companies are still not comfortable with making overt appeals to the gay market.

Media Use, Targets & Markets, Market Targeting & Approach, Psychological aspects, Gays, Methods, Analysis, Marketing, International Business Machines Corp., IBM, Volkswagen AG, Advertising campaigns, Sex roles, Target marketing, Subaru of America Inc., SBRU, Market strategy, Sex role in advertising

---

Similar abstracts:

• Abstracts: The ballet shoe gets a makeover, but few yet see the pointe. hi. is yr office turning into a chat rm? fone me!!
• Abstracts: GM faces a sales collapse due to strike that may force firm to slash more jobs. part 2 Ford Argentina to cut output over sales drop
• Abstracts: IBM battles start-up over 'e-business'. FoxMeyer trustee sues consulting firm. Gunther International can't file results; stock trading halted
• Abstracts: Pearson PLC reports its pretax profit increased 54% during the first half
• Abstracts: Bell Atlantic, GTE hold merger talks. CBOT and Chicago Merc discuss merger but no announcement is expected soon

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.