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The internet strategy of the Costa Rican Tourism Board

Article Abstract:

Factors that led to the growth in Internet trends of the Internet Instituto Costarricense de Turismo sector of Costa Rica are discussed. Developments in e-commerce including launch of website and reservation system led to a boom in the countryEs tourism sector.

Author: Raventos, Pedro
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
Government domestic functions, Costa Rica, Latin America, Analysis, Internet, Science and technology policy, Travel, E-commerce

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The humour tourist: a conceptualisation

Article Abstract:

Role of humour in tourism and its usage by tourists to deal with uncertain and uncomfortable situations are discussed.

Author: Frew, Elspeth
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
United States, Psychological aspects, Travelers, Wit and humor, Humor, Humour

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Internet blogs as a tourism marketing medium: a case study

Article Abstract:

The role of internet blogs in promoting tourism industry is discussed by focusing on Greek tourism industry.

Author: Yu-Shan Lin, Jun-Ying Huang
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
Greece, Marketing procedures, Methods, Marketing, Company marketing practices, Internet marketing, Weblogs, Blogs

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Subjects list: Usage, Forecasts and trends, Travel industry, Market trend/market analysis, Tourism
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