The media shop that breaks all the rules

Article Abstract:

The Media Palace is a media planning company that prides itself on breaking rules. The spinoff from The Campaign Palace gets $60 million of its $100 million revenue through the parent company clients and the rest from direct clients. The company was started before the unbundling trend hit Australia. It has benefitted from the deregulation of the advertisement industry.

Management, The Media Palace

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A liberated campaign does wonders for the client's liquidity

Article Abstract:

Innovative advertising for sanitary protection products has helped sales of Sancella's Libra Ultra Thins. Sancella's sanitary pad sales increased from 23% market share to 30% market share from 1995 to 1998. The ad agency that handles the products is Clemenger Melbourne. Sancella is owned by Molnlycke of Sweden and Carter Holt Harvey of New Zealand.

Advertising agencies, Sanitary paper products, Sanitary Paper Product Manufacturing, External Feminine Protection Prods, Joint ventures, Contracts, Health products industry, Health care products industry, Carter Holt Harvey Ltd., Sanitary napkins, Molnlycke AB, Clemenger Melbourne Pty.

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