The nature of nurture
Article Abstract:
A disciplined process for managing organic growth together with the commitment of top-management backed-up with ample resources, is the solution to the damages and delays that growth initiatives might cause whenever there is great pressure for organic growth. The beginning of the growth process of a firm starts with an assessment of the gap between the ambitious goals for growth and the incremental projects already in the set of growth initiatives. The weak points, flawed assumptions, and risks of each growth initiative should be screened so that their full potential can be realized.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Sowing the seeds
Article Abstract:
Traditional sales and marketing tools are no longer appropriate because of the complexity of business today. Marketers must understand why a customer behaves in a certain way and what they can do to change that behavior and turn it into an opportunity. The article provides some ways companies can get insights from the customer's buying process and concentrate their marketing efforts on things that are really important
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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A concept of optimal quality and application
Article Abstract:
A concept of optimal quality is developed to determine the level of quality that maximizes both customer's satisfaction and firm's profit. The application of this concept in a private sector-dominated subset of the Turkish healthcare sector is presented and the actual and optimal quality-differences in the sector in question are explored.
Publication Name: Total Quality Management & Business Excellence
Subject: Business, general
ISSN: 1478-3363
Year: 2005
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