The new chief is ordering up changes at McDonald's

Article Abstract:

When Jack M. Greenberg became president and CEO of McDonald's Corp. in August 1998, he sent out a company statement saying that he would shake up the fast-food industry in its entirety. The statement made Mr. Greenberg stand out in comparision to McDonald's three previous chiefs, whose main goal was to protect the formula that turned the company into the most popular restuarant in the world and at the same time expand the chain. However, Mr. Greenberg wants to change and grow simultaneously because of growing competition and health worries over fat and calories.

Comment:

Pres and CEO Jack M. Greenberg to change and grow co simultaneously due to growing competition and peoples' health worries

Company Personnel

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Merchants mull the long and the short of lines

Article Abstract:

Seventy McDonald's franchises in Northern California are carrying out an experiment that could have historical ramifications in the hamburger industry. The experiment involves how customers line up to make their orders. McDonald's is trying to determine if it should merge its multiple lines into one. Customers in the line would be able to order at the next available register. McDonald's franchisees throughout the US will be able to implement the idea if the experiment is successful.

Comment:

Northern California franchisees experiment with one customer line in their restaurants

Marketing procedures

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Burger King plans to change the lood of its restaurants

Article Abstract:

Burger King plans to change the look of its restaurants on the inside and outside. Most of the restaurants will have a new appearance within the next five years. The company would not say how much the redesigning will cost. The restaurant will be operating under a new campaign, "Make Every Bite ...Right", of which the refurbishing is a part.

Comment:

Plans to change the look of its restaurants on the inside and outside

Burger King Corp.

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