The perfect franchisee

Article Abstract:

A national survey identified the traits needed by a franchisee in order to be successful. Franchisees must enjoy their work and be willing to conform to the system of a franchisor. Experts have varying views on whether business and technical experience are essential to franchisees.

Analysis

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Cultural connections

Article Abstract:

E. Diane White discovered a market opportunity when she realized that there was a dearth of retail stores selling Afrocentric items. Her first store, Blackberry, was an instant success and she has opened several more with plans to go nationwide.

Retail Store Chains, Chain stores, White, E. Diane, Blackberry

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Let the franchisor beware

Article Abstract:

Franchisors should avoid the temptation of expanding rapidly, which can result in the recruiting of unqualified franchisees. Firm standards for franchisees should be set, and franchisee applications should be carefully evaluated.

Evaluation

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