Newsgroup participants as opinion leaders and seekers in online and offline communication environments

Article Abstract:

An attempt is made to identify differences and similarities between opinion-leading behaviors in newsgroup and offline environments. It is found that newsgroup participants who are offline opinion leaders rely as much on offline sources as they do on newsgroups. Previous findings that psychographic variables are more useful than are demographics in describing the characteristics of newsgroup participants are reaffirmed.

Electronic discussion groups, Participant observation, Participatory research, Internet newsgroup

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Using case methods in the study of contemporary business networks

Article Abstract:

Perspectives on how to conduct case research for understanding contemporary business networks are provided. A discussion of four imminent challenges of case research that aim at theory development is done and the potential tools and ideas for solving such problems are put forward.

Business, Business research, Business networks (Social groups)

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