The role of affect in consumer satisfaction judgments of credence-based services

Article Abstract:

The disconfirmation model was developed to assess consumer satisfaction levels in the product-based markets. The applicability of the disconfirmation model in the service-oriented market was tested through a study involving college students. The study revealed that affective responses among consumers played a crucial role in determining their perception of satisfaction.

Research, Consumer behavior, Customer satisfaction

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Advertised reference price effects on consumer price estimates, value perception, and search intention

Article Abstract:

The effects of plausible and implausible reference prices on the internal price continuum of a consumer are discussed.

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A Bertrand model of pricing of complementary goods under information asymmetry

Article Abstract:

Pricing patterns for complementary products in information sharing and asymmetric scenarios are evaluated.

United States, Pricing Policy, Usage, Product price, Information asymmetry

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