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Business, general

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The satisfaction pay off

Article Abstract:

It is not in acquiring a customer, but in retaining him for a longer time, depends the success and profitability of a company. The strategic and selective investments, insights into customer behavior and his ever changing attitudes, catering to different target audience, are the parameters that help a company in keeping the customer satisfied and thus enabling him to repurchase.

Author: Glynn, Simon, Jones, Ewan
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
United States

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Customers at work

Article Abstract:

A focus on the concept of co-production, which involves customers in various services of the company is presented, and benefits of creating customer self service mechanism for customer satisfaction and cost benefits are discussed.

Author: Honebein, Peter C., Cammarano, Roy F.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Forecasts, trends, outlooks, Marketing procedures, Venture Analysis, Methods, Forecasts and trends, Marketing, Market trend/market analysis, Business enterprises, Company marketing practices, Customer relationship management, Self-service, Self service

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Renxo
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Apr 9, 2010 @ 2:14 pm
Crowdsourcing is the practice of tapping members of the general public to perform important business tasks such as research, product development, and marketing. With the advent of Web-based communications tools and open-source software, it's become easy for companies to access large numbers of people who will trade their expertise and talent for recognition or product giveaways. We've compiled everything you need to get started using crowdsourcing and identified clever strategies that companies like Proctor & Gamble and Chipotle use to shed customer wisdom on age-old problems. Finally, we took a close look at Boeing, where 100 different suppliers collaborated on the company's first all-new plane in 12 years.

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Transformation trek

Article Abstract:

Factors that might influence customer loyalty and high-performance marketing with customer centric strategies followed by some companies to build loyalty among the customers are discussed.

Author: Seiler, Marianne
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Strategy & planning, Market Targeting & Approach, Planning, Customer loyalty, Market strategy, Company business planning

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Subjects list: Management, Customer satisfaction, Company business management
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