The science of demand
Article Abstract:
Companies are challenged to understand the level and nature of demand for new products and services. The positions of managers and shareholders would be affected if they failed to understand customer demand, so the science of discrete choice modeling allows companies to estimate demand and know exactly how and why customers will make decisions, minimizing the business risk and positioning the product for success.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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The village voice
Article Abstract:
The challenges faced by marketers with the emergence of groups of customers in contrast to isolated customers following globalization and innovations in communications technology is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Material whirl
Article Abstract:
Consumers and executives attitudes and behaviors on new products are analyzed. Five strategies are presented to make failed new products into hot cakes in the market.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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