The trouble with teens

Article Abstract:

Marketing a product to teenagers is not an easy task. The younger consumers are not spending unlike their predecessors, the consequences of which could have effect on the coming economies and industries. The difficulties media and marketing people are having in invoking spending habits in the present generation of teenagers are discussed.

Marketing, Youth, Column, Behavior, Demographic aspects, Teenagers

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Upstarts

Article Abstract:

A list of startups in Australia ranked based on the revenue for the year 2003-04 is presented.

Sales, profits & dividends, Company sales and earnings, Illustration, Company earnings/profit, New business enterprises, Startups, Rankings

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