The yellow pages as an advertising tool for small businesses

Article Abstract:

The yellow-pages are an important advertising medium for small businesses. However, the effectiveness of advertising in the yellow-pages is not well understood. This study examined the use of the yellow-pages by a sample of 147 consumers in a southwestern city. The results showed these consumers frequently used the yellow-pages, although their use of it varied considerably depending on the type of business they were seeking. The results also indicated the effectiveness of yellow-pages advertising varied, depending on the size and position of the ad on the page. (Reprinted by permission of the publisher.)

Usage, Small business, Advertising, Yellow pages

---

17 of America's foremost foreign freight forwarders

Article Abstract:

Interviews with leading freight forwarders reveal their management objectives and forecasts for the cargo moving industry. Computerization should reduce paperwork.

Management, Officials and employees, Forecasts and trends, Biography, Interview, Freight forwarders, Cargo movement, Cargo cults, Robinson, John H., O'Neal, Merrill P., Behring International Inc.

---

Similar abstracts:

• Abstracts: Levels of assurance. Tips for preparing a business plan
• Abstracts: The right way to rent property. Two case studies: buying and selling a business. Action alerts if you own or are buying property for rental
• Abstracts: Environmental managers and accounting. Collecting Information for Tax Returns. Information overload when accounting for change
• Abstracts: Outlook improves as new units decline. Why sexual harassment complaints fall on deaf ears. THE DECLINE AND FALL OF THE FREEBIE
• Abstracts: Economic "short-termism": the debate, the unresolved issues, and the implications for management practice and research

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.