To get IBM ad, sites must post privacy policies

Article Abstract:

IBM has decided to pull its Internet advertising from any Web site that does not clearly post its policies on protection of privacy. These policies generally inform Web users about how the information about them is collected and how it will be used, sold or given out to other organizations for their marketing purposes. IBM is the first large corporation to voluntarily adopt these guidelines despite the fact that the privacy issue is of major concern to both consumers. The company hopes that it can lead the way for other firms to adopt voluntary guidelines before the government decides to impose regulations. As the second largest Internet advertiser, IBM figures that this policy will affect about 30% of the 800 sites on which it advertises worldwide. The company's Internet advertising agency, OgilvyOne, will send out notices about the new policy to the approximately 360 sites in the U.S. and Canada on which it advertises.

Marketing procedures, Computer and Office Equipment, Office & Computing Machines, New Electronic Marketing, Advertising Activity, Ethics, Office equipment, Computer industry, Laws, regulations and rules, International Business Machines Corp., IBM, Advertising, Web sites (World Wide Web), Web sites, Protection and preservation, Privacy, Right of, Right of privacy, Industry self regulation, Company public relations

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Textron gives Henkel No. 2 job, putting him in line for CEO post

Article Abstract:

Textron Inc., the industrial and financial conglomerate, is expected to name Herbert L. Henkel as chief operating officer. Henkel could be the possible successor to Textron's newly elevated chief executive officer. The 50 year old Henkel has been the head of the company's $3.5 billion industrial products unit since 1993. Under Henkel, the unit's sales have grown fivefold, and it has become the world's largest producer of fasteners - screws, bolts and nuts for Mercedes automobiles to Intel microprocessors. Henkel could be made president as soon as next year.

Comment:

Textron is expected to name Herbert L. Henkel as cheif operating officer

Diversified Companies, Executive changes & profiles, Company Personnel, Textron Inc.

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Raytheon sets 14,000 layoffs and a charge

Article Abstract:

Raytheon Co. will layoff 14,000 employees at its defense unit, which is 16% of the unit's work force of around 87,000. Raytheon will also take $284 million after tax charge, or 83 cents a share, against third quarter results. The company will close or consolidate eight facilities. The economic crises in Asia has been cited as the reason for the slowdown. Raytheon said that the layoffs and plant closings were needed to meet commitments at the defense unit.

Strategy & planning, Company Planning/Goals, Other Electrical Equipment and Component Manufacturing, Electronics, Raytheon Co.

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