To market or to manage?

Article Abstract:

Some of the limited choices offered to the Australian overambitious marketers are starting a consultancy, going overseas or convincing managers that marketers are leadership materials. The career limits of the marketers, Susie Reece Jones, Kevin Luscombe, David Haugh and Roger Scarlett-Smith, are discussed

Australia, Foreign investments, International aspects, Financial markets

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World without wires: with advances in mobile-phone technology, the internet will soon be available wherever you are

Article Abstract:

Latest technology is making it possible to link mobile phone portability with the services available on the internet. A key development is wireless application protocol.

Internet, Cellular telephone services industry, Cellular telephone services

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Hold the phone please...!

Article Abstract:

Customer retantion is becoming more and more difficult for the mobile phone industry.

Marketing procedures, Customer Relations, Wireless voice/data service

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