Top-tier ad agencies' hot trend expected to continue

Article Abstract:

In 1999, U.S. ad agency Internet ad revenues were $3.1 bil, traditional market revenues were $87.5 bil. For 2000, worldwide revenue is expected to rise 7.6% to $464.4 bil.

Advertising agencies, Statistics

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Advertising forecasters remain upbeat

Article Abstract:

The McCann-Erickson Worldwide Forecast still predicts total Y2000 advertising spending of $233 mil, an 8.3% increase from 1999. Internet advertising is expected to hit the $3.23 bil mark, up 75% from 1999.

Advertising, Advertising and Related Services, Forecasts and trends, Advertising services, Marketing industry

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Coat peddlers are using forecasters to beat the heat

Article Abstract:

It's not insurance in the traditional sense, it's a hedge against the wrong kind of weather in a particular market. It's a risk-management contract against too much rain in San Francisco, or too little snow in Chicago for a retailer like a coat manufacturer that needs a certain kind of weather to sell its product. For example, New York-based Weatherproof Garment Co. has bought a cold-weather contract form Enron Corp., an energy company in Houston.

Use of services, APPAREL AND OTHER TEXTILE PRODUCTS, Women's and Misses' Outerwear, Males' Outerwear, Women's Outerwear, Men's and Boys' Cut and Sew Other Outerwear Manufacturing, Women's and Girls' Cut and Sew Other Outerwear Manufacturing, Influence, Contracts, Risk management, Abstract, Weather, Women's clothing industry, Clothing industry, Women's clothing, Men's clothing industry

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