U.S. computer maker takes on NEC on its own turf

Article Abstract:

AST Research Inc introduces the AST Dual SX/16, a microcomputer designed to compete directly with NEC Corp's PC-9801, in Japan. The NEC machine has a share of more than 50 percent in the Japanese microcomputer market. AST based the design of the Dual/SX on the NEC product, and will sell the microcomputer in the Japanese market exclusively. The move by a US company to sell a product that competes with NEC in the Japanese market is a revolutionary one. NEC's machines are the de facto standard in Japan, as IBM is the standard in the US. AST's marketing strategy is seen as a test for how receptive Japanese consumers are to competitive US products. In defense of low import statistics, Japanese trade officials explain that US manufacturers have not made products that match Japanese consumers' needs.

Electronic computers, Microcomputers, Product introduction, Marketing, International trade, International competition (Economics), product announcement, Microcomputer, Japanese Competition, AST Research Inc., ASTA, AST Research Dual SX/16 (Microcomputer)

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Advanced Micro gains ground in plan to sell clone of Intel chip

Article Abstract:

Advanced Micro Devices Inc (AMD) wins approval from a federal judge in California to use 386 in the name of its clone of Intel Corp's highly profitable 80386 microprocessor chip. The ruling represents a substantial victory for AMD, which will introduce its AM80386 clone at the Comdex computer conference in Nov 1990. The ruling dissolves a restraining order that Intel obtained against AMD using the number designation. AMD will better be able to market the clone with its legal victory since computer maker's will still be able to label their machines as 386 machines. AMD still faces several legal hurdles in convincing the courts that it has a right to manufacture the microprocessor.

Cases, Microprocessor, Product information, CPUs (Central processing units), Intel Corp., INTC, Microprocessors, Intel 80386 (Microprocessor), Trademark

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Advanced Micro to swap factory for Sony expertise

Article Abstract:

Advanced Micro Devices Inc agrees to sell a factory in San Antonio, TX, to Sony Corp. Sony will pay $55 million, but the contract is significant for a different reason: as a part of the contract, Advanced Micro engineers will work with Sony to outfit and run the plant, which will be fitted with the latest Japanese-style chip-making equipment and processes. Over a five-year period, Advanced Micro will be allowed to transfer Sony's technology to Advanced Micro's own factories. Advanced Micro Chmn W.J. Sanders III says: 'If you want to learn to cook you can get a cookbook, but you learn more by working as an apprentice chef.'

Planning, Integrated circuits, International aspects, Integrated circuit fabrication, Contracts, Beliefs, opinions and attitudes, Sony Corp., Technology transfer, Sanders, W.J., III

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