Strategic management of the socially responsible firm: integrating management and marketing theory

Article Abstract:

The social responsibility of corporations may be viewed as a business product marketed to certain 'key' segments of the corporations' clientele. Given this assumption, corporate social responsibility is modeled as a marketing (rather than as a management) concept. Socially responsible corporations are shown to achieve certain moral, ethical, economic, legal or discretionary goals established by the society within which they operate. Social responsibility, if marketed properly, can improve a company's competitive stance. To verify the corporate benefits from socially responsible actions, corporations must devise methods for measuring public response to such actions and it is suggested that market research techniques may represent the best methods for assessing such responses and the public's opinion as a whole.

Analysis, Business planning, Strategic planning (Business), Social accounting

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Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: financial versus nonfinancial impacts

Article Abstract:

A study which includes a controlled experiment reveals that companies should use a management model that consciously and explicitly weighs the social impact of their decisions. Goodwill generated by corporate responsibility can be evaluated.

Social Responsibility, Goodwill (Business), Corporate sponsorship

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Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: financial versus nonfinancial impacts

Article Abstract:

Research provides a framework for evaluating the impact on customers of corporate social responsibility. The payoffs are intangible and long term, not immediate financial.

United States, Science & research

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