Watch what the Internet asks children, sponsors are warned, or see the government step in

Article Abstract:

Advertisers and agencies are being warned to toughen their policies for protecting children's privacy on-line or suffer the consequences of growing demands from government officials and parents for restrictive regulation. "One sight is asking kids for their Social Security numbers," said Parry Aftab, a lawyer who specializes in interactive issues. The Federal Trade Commission released a report that said legislation might be required because violations of children's privacy on-line was frequent and safeguards were absent. The Clinton Administration applauded efforts to establish voluntary guidelines to police on-line advertising to children.

Industry Market Data, Public affairs, Article

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Is that Newport's logo or Nike's? Why might America Online be miffed at Woman's Day?

Article Abstract:

Twenty questions about coincidences in advertising are posed, such as the two in the title of this column. Another: "Did Philip Morris consider that an ad for Marlboro cigarettes showing three somber-looking cowboys, including one whose head is bowed, could be interpreted as a scene from a funeral of a Marlboro Man who died of lung cancer?"

Marketing procedures, Advertising Activity, Account Activity, Design/Copy, Abstract, Advertising

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