P&G wants to be on tip of tongues in, let's say, Tianjin

Article Abstract:

Procter & Gamble (P&G) is running advertisements in China as part of its efforts to promote its corporate image in that country. Normally, the company runs ads that concentrate on specific products. P&G began running two television ads in China in August 1998. The ads promote the corporate name. China is seen by P&G as one of the more important growth markets in the world. The company is hoping that more Chinese consumers will buy their products as a result of cleaning up its image.

Comment:

Runs advertisements in China as part of its efforts to promote its corporate image in that country

China, Soap and Other Detergent Manufacturing, Geographic, Corporate Images, Soaps & Detergents, Procter & Gamble Co., Cleaning agents industry

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To sell movies in Asia, sing a local tune

Article Abstract:

Hollywood movie distrbutors in an effort to expand market share in Asia have joined forces with local musicians. Movie studios in effort to expand their market share in the largely untapped Asian market have found success in alliances with local musical stars. The Asian market has been reluctant to accept American film, but with tie-ins to local talent in the form have original theme songs the studios have a growing success in Asia.

Asia, Motion Picture Distribution, Motion Picture and Video Distribution, Campaign Themes, Movie distribution

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Millennium hoopla muted among Asians

Article Abstract:

In Thailand it will be 2543; in Taiwan it will be the 89th year of the republic; in China it will be the Year of the Dragon; to Western Christians it will be the year 2000. Most Asian consumers thus far are pretty disinterested in the millennium as an event. Of course, that could change by mid-1999.

United States, Research Findings, Marketing, Demographics, Consumer Attitudes, Abstract, Millennium

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