Well-Done Beef Au Joe

Article Abstract:

The new 'Where's the beef?' advertising campaign for Wendy's International Inc. does sell hamburgers. This according to Wendy's advertising and marketing managers who were convinced the ad filled the required strategy requirements. The television commercial was made by Chicago-based Sedelmaier Film Productions, Incorporated. Wendy's wanted to impress the consumer that the Wendy's hamburger has more beef. Commercials made by Sedelmaier are distinguished by their interesting, nonactor-looking, people.

Planning, Advertising, Marketing, Chain stores, Restaurants

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Fit To Be Tried

Article Abstract:

Many companies are beginning to offer fitness programs to their entire staff. The purpose of these programs is to educate and motivate all employees of the importance of being physically fit and healthy. Many companies use these programs as a recruiting tool.

Officials and employees, Health insurance

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