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Business, general

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Article Abstract:

A study of 1,100 employees to understand the reason behind some employees not buying the products of their employers is presented. The study comprises of data collected from firms manufacturing both durable and non-durable consumer goods in six different product categories.

Author: Fram, Eugene H., McCarthy, Michael S.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
General services, Sales, profits & dividends, Personnel administration, Purchasing, Human resource management, Behavior, Company sales and earnings, Company earnings/profit, Company personnel management, Workers, Consumer goods

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The breakthrough mindset

Article Abstract:

The need to focus on long-term growth of a company is discussed. Key factor for such growth is the establishment of an innovation culture. Recommendations for implementing innovation initiatives are provided.

Author: Kuczmarski, Thomas D., Seamon, Erika B., Spilotro, Kathryn W., Johnston, Zachary T.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
Methods, Corporate culture

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Five fatal flaws of innovation metrics

Article Abstract:

Innovation will continue at a company that can measure the value of its creations.

Author: Kuczmarski, Thomas D.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Management-Creativity, Business, Economic aspects, Technological innovations, Business creativity

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Subjects list: United States, Business enterprises, Innovations
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