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Where's the Salt?

Article Abstract:

Americans, obsessed with their health and weight but also addicted to fast food, can now eat at a fast food restaurant without the guilt which often accompanies a trip to McDonalds. Doug Sheley first got the idea for his D'Lites fast food shop while he was the owner of a chain of eighteen Wendy's restaurants where customers would often ask the calorie content or sodium level in the food they were eating. D'Lites serves food which contains less fat and calories than typical fast food fare. The menu ranges from typical burgers and fries to salad, vegetarian sandwiches, low-cal desserts, and light wine and beer. Since April 1983, Sheley has sold over 500 franchises; within a decade he hopes that the chain will have 1000 restaurants.

Author: Persinos, J.F.
Publisher: Mansueto Ventures LLC on behalf of Inc.
Publication Name: Inc.
Subject: Business, general
ISSN: 0162-8968
Year: 1984
Restaurants

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Credit Where Credit Is Due

Article Abstract:

While banks reject as many as fifty per cent of the applications they receive for credit cards, H. David Meyers and his company, Timesaver Inc., approve almost ninety per cent of applications received. Timesaver feels it can take a chance on applicants usually considered bad risks by banks, because, for the first year, cardholders must deposit between $300 and $2,000 in a passbook savings account, and card limits can not exceed the amount in the savings account. In 1983 Timesaver Inc. had 120,000 cardholders, but, with the help of an aggressive advertising and direct mail campaign, hopes to have at least one million cardholders in the next three to four years.

Author: Persinos, J.F.
Publisher: Mansueto Ventures LLC on behalf of Inc.
Publication Name: Inc.
Subject: Business, general
ISSN: 0162-8968
Year: 1984
Evaluation, Credit cards

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