White Goods Are Red-Hot

Article Abstract:

Manufacturers of appliances pulled out of a three year slump in 1983. Shipments of the goods rose over twenty per cent in 1983. Shipments for the first two months of 1984 are already 44,890 above last year's levels. The prices of the major companies manufacturing appliances have declined sharply from their 1983 highs. The overall stock market decline is believed responsible for this fact. Housing construction's improvement is at least partially responsible for the company's good performance. Consumer confidence also influences the gains since the bulk of the new appliances bought are replacements. Whirlpool Corp. and GE are the industry leaders, both showing an increase in earnings per share. Magic Chef is regarded as the best buy of the group because it has cut costs dramatically. Their stock is also the cheapest, but has great potential.

Product information

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No More Aluminum Ghettos

Article Abstract:

Mobile-home sales were up by twenty-four per cent in 1983. Future estimates see increased revenue and earnings through 1986. The stocks in the larger companies have declined by as much as fifty per cent during the same time frame. Fears of rising interest rates seem behind much of this decline. The industry's main problem to combat after rates is their image. Many people still think of aluminum ghettos when they think of mobile homes. Competition between the companies that manufacture and sell the homes is fierce. Redman Industries and Skyline manufacture upscale mobile homes. The companies' margins have been squeezed by the price cutting from other companies. Redman has been improving their profitability due to increased sales in 1983. Mobile homes offer lower income families a housing alternative.

Competition (Economics), Economic aspects, Housing, Interest rates, Products

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Can That be Sterling Stirring?

Article Abstract:

In spite of many past missed opportunites, consumer products giant Sterling Drug Inc. appears to be making a comeback. Sterling's growing success may be due to several new products, such as the stimulant, Inocor. The company has also had its share of bad luck, including rapidly growing competition for its pharmaceutical products. But Sterling nevertheless expects healthy earnings in 1983 and 1984. Sterling has always had a very strong household and personal products division, including many well-known brand names.

Case studies, Pharmaceutical industry, Home furnishings

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