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Business, general

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Wiggles say oui, si, hai to change

Article Abstract:

Issues concerning the market strategies and business plans of the children's entertainment company the Wiggles are discussed. Particular attention is given tot the company's plans to increase its television focus. A profile of the group is presented.

Author: Gibbons, Patrice
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Management, Entertainment industry, Children's mass media, Children's media, Wiggles

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The Olympics' big winners

Article Abstract:

Issues are presented concerning the influence which the 2000 Sydney Olympic Games had on the earnings potential of medal winning athletes. The sponsorship deals available to some athletes are discussed.

Author: Gibbons, Patrice
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Finance, 2000 AD, Sports sponsorship, Olympic athletes, Olympics

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