Will computer-storage product put rivals on ice? EMC targets Network Appliance with low-priced network-attachment system

Article Abstract:

EMC Corp.'s new device, the IP4700, priced at $82,000, costs half what a comparable bundle of Network Appliance Inc. devices costs. Network Appliance currently holds a 60% market share for network-attached storage. With the exception of its NAS product known as Cellera, EMC has stressed the storage-area network or SAN approach, in which it has a 30% market share. Analysts feel that EMC's new offerings will give Network Appliance serious competition in the NAS area.

Data storage device, EMC IP4700 (Data storage device)

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Storage Tek seeks new markets to cement recovery; as IBM pact is scrutinized, new CEO concentrates on growth strategy

Article Abstract:

Storage Technology Corp's (StorageTek) marketing agreement with IBM is under scrutiny by the Justice Department. The agreement enables arch-rival IBM to market StorageTek's advanced disk-storage systems, combining the market's second and third companies. The move eliminated much of the competition and resulted in a 40 percent decline in mainframe storage prices during 1995. StorageTek's market share increased marginally, while IBM's declined slightly. David Weiss was appointed Chmn and CEO of the company in May 1996. Weiss is credited with returning the company to profitability while Pres and COO in 1995. StorageTek entered bankruptcy in 1986 and a previous recovery effort failed. Weiss believes the company needs growth and is investigating new markets as part of his plan to increase revenue. The company is expanding its high-speed tape-storage business and Weiss has created a new applications group to find new uses for its tape systems.

Planning, Investigations, United States. Department of Justice, Cooperative agreement for product marketing, Company business planning

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IBM is expected to unveil storage system

Article Abstract:

IBM plans to reenter the data storage device market with products aimed at e-commerce businesses. Since 1996, IBM has been losing market share to EMC Corp. In 1998, EMC had 50% of the market, to IBM's 31%. IBM's new product will store 420 gigabytes to 11 terabytes of data at prices listed from 44 cents to 51 cents a MB. Analysts estimate the global market for these devices at $13 billion to $15 billion. Last year EMC revenues were $1.5 billion; IBM's, about $750 million. Presently, IBM sells drives made by Storage Technology. It will continue this agreement through 2000.

Product introduction, Product information, Contracts, Market share, Product marketing strategy

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