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Business, general

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Win the marketing game: be proactive or perish

Article Abstract:

The need for the companies to organize marketing programs, which give away valuable products or services to the customers to boost sales, is discussed. The various ways of marketing by paying attention to every aspect of the experience the customers have with the company, are discussed.

Publisher: D.L. Perkins, LLC
Publication Name: The Business Owner
Subject: Business, general
ISSN: 0190-4914
Year: 2005

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Ten great reasons to get better at sales

Article Abstract:

Several good reasons are cited for improving sales. Recommendations are also provided to managers for achieving excellence in sales.

Author: Carbtree, Jo Ann
Publisher: D.L. Perkins, LLC
Publication Name: The Business Owner
Subject: Business, general
ISSN: 0190-4914
Year: 2004
Sales Management, Methods

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Plugging the hole of customer defection

Article Abstract:

The importance of creating loyalty for improving business and the huge profits that can be made from repeat customers is explained.

Author: Williams, Dave
Publisher: D.L. Perkins, LLC
Publication Name: The Business Owner
Subject: Business, general
ISSN: 0190-4914
Year: 2004
Management dynamics, Management, Influence, Customer loyalty, Company business management

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Subjects list: United States, Marketing, Business enterprises, Company marketing practices, Customer relations
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