Wine goes groovy
Article Abstract:
Issues are presented concerning the marketing strategies which are being employed by a number of wine companies who are targeting the under 30 age group of consumers. The competition from pre-mixed spirits is discussed.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Management, Competition (Economics), Marketing, Wine industry, Wineries, Advertising campaigns
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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Comment about this article or add new information about this topic:
Borders determined to be more than a short story
Article Abstract:
Issues are presented concerning the expansion of the bookseller Borders Group into Australia in spite of adverse retailing conditions in the industry. The company's economic policy is discussed.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Economic policy, Booksellers, Bookstores, Borders Group Inc.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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