WPP takes a swing at tennis marketing

Article Abstract:

The Association of Tennis Professionals, hurt by the bankruptcy of its marketing partner, ISL Worldwide, is set to start new marketing effort, with assistance from WPP Group and its chairman, Sir Martin Sorrell. Sir Martin will offer WPP's big clients the opportunity to link their brands with tennis.

United Kingdom, WPP Group PLC, Tennis, Association of Tennis Professionals

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Nasdaq looks to its own for new agency

Article Abstract:

The Nasdaq Stock Market Inc. is looking for a new ad agency to handle its business. Because of the downturn in advertising as a result of the US economic slowdown, ad agencies are competing fiercely for any new accounts. Nasdaq has taken a different tack, however, by limiting the review process to only those agencies listed on the Nasdaq Stock Market Inc.

Securities and Commodity Exchanges, Security and commodity exchanges, Misc Stock Exchanges, Statistical Data Included, Stock-exchange, Stock exchanges, The Nasdaq Stock Market Inc.

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With advertising jobs scarce, creators work on spec; they often spend thousands of their own to get noticed, but payoff is a long shot

Article Abstract:

As the advertising industry reels under the recession, freelancers and unemployed ad executives are creating sample TV commercials at their own expense to showcase their abilities, in hopes of getting work. Accordingly, Web sites have sprung up that charge ad creators to display spec work alongside actual ads. Most agree that landing bona fide employment through spec work is a long shot and that there's a risk of having ones work copied, but to many, the chance of getting hired to direct commercials is worth the risk and the expense.

Marketing/Advertising Methods, Self Promotion, Employment, Self-employed persons, Self employed persons, Advertising executives

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