A Vancouver games plan

Article Abstract:

The Vancouver Olympic Games, which are just six years from now, present great potential for public relations. The role played by PR in building a strong Olympic marketing campaign is highlighted in this report, and information on the various activities that will meet individual corporate needs, as well as examples of organizations that have done them well, is presented.

Forecasts, trends, outlooks, Advertising, British Columbia, Economic aspects, Marketing industry, Olympics, Industry forecasts

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Don't just wish upon a star

Article Abstract:

Sponsoring a successful athlete can boost the company's and its brand's reputation. The message that has to be conveyed, the target audience, branding position, timing and budgets are some of the factors that should be considered while marketing any brand.

United States, Brand name products, Brand names

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