A battle breaks out over sports rights in videogame world

Article Abstract:

Take-Two Interactive Software Inc. of the United States is in a market share battle with Electronic Arts Inc. also of the United States. Take-Two Interactive Software Inc. has a marketing agreement to sell ESPN sports video games which the company offers at half price. Electronic Arts Inc. has signed licensing agreements for $400 million with the NFL and a month later an $800 million deal with ESPN for video game rights.

Marketing procedures, Market share, Alliances, partnerships, Games, toys, and children's vehicles, Licensing/Sales Agreements, Licensing agreements, Video game industry, Video games industry, Company licensing agreement, Cooperative agreement for product marketing, Electronic Arts Inc., ERTS, Company market share, Take-Two Interactive Software Inc., Marketing agreements

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Microsoft hears criticism - and plans an expansion: software firm slates next year for service to download songs

Article Abstract:

Microsoft Corp. has announced its intention to offer an online music downloading service to remain competitive with Roxio Inc. and Apple Computer Inc. The service is expected to be launched next year.

Prepackaged software, Services development, Computer software industry, Software industry, Microsoft Corp., MSFT, Online music, Company service development, Service development

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