A car is born: choosing to launch a global product in an emerging market is risky. But Fiat had good reason to do so with the Palio

Article Abstract:

Fiat has designed a new automobile specifically for the less upscale customer in emerging nations and has chosen Brazil as the country where it will introduce the car. The Palio is a resounding success in Brazil, but the question of whether it will do well in other countries remains.

Product introduction, Fiat S.p.A., Fiat Palio (Automobile)

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Europeaniseable? General Motors

Article Abstract:

General Motors reported record profits for 1994 of $4.9 billion, with virtually all of it coming outside North America. Now the company sells one-third of its cars outside North America, and it plans to become even more of an global company even while it struggles at home.

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The lean machine: General Motors in Germany

Article Abstract:

General Motors (GM) opened a new car factory in Eisenach, eastern Germany, on Sep 23, 1992. The 1 billion deutsch mark facility will build cars for Opel at the rate of 1 per 20 man hours, more than twice as fast as the typical German factory.

Motor vehicle parts and accessories, Eisenach, Germany

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